Bike4Mind Strategy
Company-wide strategy for Bike4Mind: product, engineering, packaging, sales, marketing, and how they relate to each other.
This site is a documents-only knowledge base. Markdown in, judgment out.
What lives here
- Product — roadmap, positioning, feature bets
- Engineering — architecture direction, platform choices, build/buy
- Packaging — SKUs, tiers, bundles, entitlements
- Sales — motions, ICP, segments, channels, partners
- Marketing — narrative, positioning, audience, GTM
- Integrations — how product + eng + sales + marketing fit together
Use the sidebar on the left to navigate. Use Memos (top nav) for dated strategy notes and announcements.
What does NOT live here
This repo is intentionally scoped to what we build, who we sell it to, and how the parts fit together. It does not contain:
- Capital, fundraising, cap table, ownership, dilution, valuations
- Cash, costs, expenses, burn, runway, financial projections
- Pricing expressed in dollar amounts, revenue forecasts, financial models
- Salaries, compensation, equity grants, hiring budgets, headcount cost
Money lives in a different repo. Keep this one focused on strategy and structure.
| In scope | Out of scope |
|---|---|
| Packaging tiers and what features go in each | Dollar prices for those tiers |
| What roles we need and on what teams | What we pay them |
| Which markets we attack and in what order | Revenue forecasts for those markets |
| Architecture direction and platform bets | Infrastructure cost projections |
How this site evolves
The directory structure will be refactored as material accumulates. Don't over-organize early. When a category has earned its keep, it gets a folder.
Conventions
- One topic per file. Long is fine; sprawling is not.
- Use HTML tables (
<table>), not markdown tables. The rendering stack here and across other Bike4Mind sites prefers HTML. - Use
"and'in HTML content. - Date every decision. Include the date in the file or filename. Strategy without dates rots.
- Cross-link related docs liberally. The graph matters more than the tree.